Brand New Identity

Brand New Identity

Since our birth in 2000, we have evolved alongside the changing world, mountains, and skiing practices. Our unwavering commitment to innovation and independence is evident in our direct production of goods in our own factory in Tunisia, solidifying our authenticity.
At Movement, we have three core values - independence, authenticity, and passion - form the foundation of our identity. Our factory in Tunisia grants us complete independence in designing our skis, enhancing our ability to implement changes or improvements to our final products.
Now that you understand our vision and positioning, we are thrilled to introduce our new visual identity, unveiled in the summer of 2023. While an identity was already in place, it was essential to modernize the brand to align with current trends. While preserving our four pillars, our brand identity has been reinforced to be more recognizable and assertive than ever before. Here they are:
1. Swiss Style
Our headquarters are in Switzerland, and we take pride in promoting the international Swiss style. In our communication and graphic design, we emphasize this distinctive style. Originating in the 1950s, it is characterized by asymmetrical layouts and the use of sans-serif fonts. The primary typeface we use, Helvetica, is one of the iconic fonts of the Swiss style, globally renowned for its simplicity and elegance.
2. Manufacture
Craftsmanship is central to our identity. With exceptional attention to detail, we craft equipment that bravely withstands the test of time. Each piece we create carries a story of precision and dedication, embodying the soul of Movement. Through this craftsmanship, we express our passion for excellence and our determination to deliver exceptional products to our customers.
3. Tribe
We are more than just a brand; we are a movement. A global community united by a shared passion for adventure and mountains. Together, we push boundaries, create unforgettable memories, and inspire one another. For us, everyone is part of the Tribe; regardless of their skiing style, everyone can be connected to our group and feel included.
4. Ride
It's more than just a descent; it's a complete experience. As mentioned before, together, we redefine the boundaries of freedom. "The ride" is also a common thread among all riders, making it an essential pillar of our communication.
In conclusion, we have revitalized our brand identity, anchoring it in the Swiss style with an elegant fusion of modernity and authenticity. Our values, embodied by independence, authenticity, and passion, lie at the heart of everything we do. By embracing the international Swiss style, we have modernized our identity while preserving our core essence and brand pillars. Looking forward, our goal is for the brand to be instantly recognizable due to its uniqueness, maintaining a continuous evolution.
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