The Freeski Company

A story full of movement.

Hugo Burvall freestyle skiing with Movement Fly 105s.
Hugo Burvall freestyle skiing with Movement Fly 105s.

We promote a free approach to the mountains. Skiing offers an unlimited variety of practices. We inspire a community of like-minded riders. We develop premium products to help them to live their passion.

The Beginning

The story of Movement is one of liberation, adventure, and embracing the freedom found in the mountains. From our humble beginnings, we set out to create a brand that would break free from convention and redefine the ski industry. Movement was born with a rebellious spirit, a desire to challenge the status quo, and a commitment to empowering skiers to break free from limitations.

The Innovation

Through relentless innovation, meticulous craftsmanship, and an unwavering dedication to quality, Movement has become synonymous with the pursuit of freedom. Our products are meticulously designed to provide skiers with the tools to express themselves fully on the mountain, to push boundaries, and to experience the pure exhilaration that comes from carving your own path.

The Journey

Our journey began with a group of passionate skiers who shared a common vision: to craft ski products that embodied the essence of freedom and enabled skiers to explore uncharted territories. We believed that skiing was not just a sport but a way of life—a gateway to discovering our true selves and the boundless possibilities that lie beyond.

The Freedom

At Movement, freedom is more than just a concept—it's the guiding principle that drives us. It inspires us to continuously evolve, to challenge the norms, and to craft products that embody the spirit of liberation. We invite you to join our movement, to embrace the freedom that skiing offers, and to embark on your own extraordinary journey with Movement—a brand that empowers you to unleash your true potential and experience the exhilaration of freedom in its purest form.

We believe in creativity

We believe in creativity to push boundaries and create exceptional skis. Through innovation and imagination, we design unique products that redefine the industry standards, offering unlimited skiing experiences to all skiers.

A touring skier climbing his next summit with the Movement Alp Tracks 95.

The Movement Pillars

We weave a tapestry of four pillars that define our essence. The art of Crafting Adventure infuses every piece we create, ensuring quality that stands the test of time. Our Swiss Elegance blends form and function, capturing the beauty of innovation. The Tribe unites us – a global family bound by a love for exploration and camaraderie. Together, we embark on a Thrilling Ride, a symphony of adrenaline and joy, as we carve our mark on mountains worldwide.

Innovation meets elegance. Rooted in Swiss design principles, our creations blend functionality with aesthetics. Clean lines, timeless appeal – a fusion that captures the essence of Movement.

The Manufacture poster inspired by international Swiss style.

Craftsmanship is our cornerstone. With meticulous attention to detail, we forge gear that stands the test of time. Each piece tells a story of precision and dedication, reflecting the heart of Movement.

We're not just a brand; we're a movement. A global community bonded by a shared passion for adventure and the mountains. Together, we redefine limits, create memories, and inspire one another.

It's more than a descent; it's an experience. The wind in your face, the thrill in your heart – that's the essence of the ride. Movement fuels this journey, empowering you to embrace the freedom of skiing.

We value the freedom of...


Being an independent brand is at the core of our identity and philosophy. As an independent company, we have the freedom to innovate, push boundaries, and stay true to our vision without external influences. This allows us to focus solely on creating exceptional ski products that reflect our passion for the mountains and the pursuit of excellence. Our independence empowers us to maintain direct control over every aspect of our brand, from design to production, ensuring that we deliver uncompromising quality and performance to our loyal customers. We take pride in our independence, as it enables us to forge our own path, inspire adventure, and continuously strive for greatness in the ski industry.


We are an authentic brand that epitomizes the true spirit of skiing and mountain exploration. Our authenticity stems from our deep-rooted love for the mountains and our genuine connection with the skiing community. We live and breathe the outdoor lifestyle, and our products are a reflection of our unwavering passion and commitment. From the design process to the materials we choose, we prioritize authenticity by staying true to our values and delivering products that align with the genuine needs of skiers. When you choose Movement, you choose an authentic brand that shares your love for the mountains and provides you with the true essence of skiing.


Passion is at the heart of Movement. We are fueled by an unwavering love for skiing and the mountains, and this passion permeates everything we do. It drives us to constantly push the boundaries of innovation, craftsmanship, and performance in our ski products. We pour our hearts and souls into each design, ensuring that every product is infused with the same passion that inspires us to explore, to push our limits, and to embrace the exhilaration of the slopes. Our passion is not only evident in the quality of our skis but also in the connections we build with our community of skiers who share the same deep love for the mountains.

The Tribe
The Responsible Movement
The Manufacture

The Freeski Company