Freedom at the Summit: Movement X Portes du Soleil

Freedom at the Summit: Movement X Portes du Soleil

Since the creation of Movement, we've cherished the ethos of aligning ourselves with partners who resonate with our core values. Collaboration has been at the heart of our journey, as we believe in the power of shared values to propel us forward together.

Today, we are thrilled to announce our new collaboration with the Portes du Soleil—a partnership founded on the core principle of freedom in skiing!

At the heart of this collaboration lies a shared belief in the unbounded freedom that skiing brings. Together with the Portes du Soleil, renowned for its vast terrain, we're poised to amplify this essence of freedom, merging our expertise in crafting exceptional gear with their expansive slopes.

 

The Portes du Soleil

The Portes du Soleil, conceived in 1964 by Jean Vuarnet as the "haute route des familles", has evolved into a leading cross-border ski destination. With twelve interconnected resorts offering diverse slopes and snowparks suitable for all skill levels, it caters to a wide range of skiing enthusiasts.

Presenting itself as a natural reserve for powder enthusiasts, the Portes du Soleil spans 600 km of slopes, harmoniously blending 208 discreet ski lifts into its wooded landscapes. Skiing through alpine pastures, forests, and alongside centuries-old chalets, visitors experience a preserved natural environment. The area's expansive terrain allows for various exposures, providing ample off-piste opportunities based on weather conditions and time of day. Unique experiences such as ski safari and abundant snowfall between December and April make it a haven for powder enthusiasts.

The Portes du Soleil spans not only 400 square kilometers of terrain but also boasts 307 slopes, 30 snowparks, boarder-cross, and ski-cross tracks across 12 Franco-Swiss resorts.

 

 

Movement X Portes du Soleil                

This partnership is more than just a union of brands; it's the convergence of shared passions and a deep-rooted relationship. For years, the Portes du Soleil has been a cherished destination for us. It's a place where our Tribe has found inspiration, camaraderie, and endless opportunities.

We've traversed these snow-laden slopes for years, making the Portes du Soleil a second home for Movement. From annual visits to memorable events like our “Team Week”, where most of our athletes gathered to enjoy the domain's splendor and create captivating content together, we've experienced firsthand the magic this region holds.

The Portes du Soleil isn't just a ski area; it's an ecosystem of possibilities, a canvas where athletes and adventurers alike come together to push boundaries and celebrate the pure joy of skiing. Our familiarity with the region runs deep, and it fills us with immense excitement to witness this partnership come to fruition, paving the way for an array of opportunities.

Being located in close proximity to our office in Puidoux, we feel a strong local connection that adds significant value to our collaboration. This proximity creates an opportunity for seamless interaction, fostering a stronger relationship and enabling efficient communication. It aligns perfectly with our shared values and goals, allowing us to work hand in hand more effectively. This geographical closeness enhances our ability to synergize efforts, ensuring that our collaboration is not just strategic but also practical and well-aligned with our mutual interests.

 

Sarah Verdan, Marketing, Communication & Press manager at l’Association internationale des Portes du Soleil, mentions :  

"Indeed, it is a first for the Portes du Soleil area; up until now, we had never sought out a ski brand. Establishing a partnership is both a strategic challenge for us and a story that we co-create with the partnering brand. Therefore, it's essential that we find our DNA in this human adventure."

 

 

This collaboration represents an exciting opportunity for mutual growth and advancement. We're thrilled at the prospect of working together to develop innovative initiatives and create remarkable experiences that reflect our shared values and passions.

Together, we look forward to exploring new horizons, pushing boundaries, and crafting memorable moments that resonate with our community and beyond. This partnership heralds a thrilling chapter in our journey, and we can't wait to see what we'll achieve together.

"Movement perfectly embodies the spirit of freedom that we associate with the mountains and skiing. Working with a small team of passionate individuals, where proximity, flexibility, adaptability, and friendliness lie at the heart of this project." – Sarah Verdan 

 

Stay in the loop and be the first to know about our latest updates and exciting upcoming events! Follow us on social media at @movementskis & @portesdusoleil to dive into the world of skiing, catch behind-the-scenes glimpses, and stay tuned for the latest news!

 

Communication News Partnership

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