Full Crew. Season Open.

The Movement team met in Gruyère to open the 2026/27 season and welcome three new faces.

Late September in Gruyère. The herds are coming down from the summer pastures.

We went the other way.

After the summer, the whole team got back together in Gruyère to officially launch the season. We spent one day together, everyone in the same place, going through the winter plan, the new collection and everything we'd been itching to try.

We also had three new people at the table.

Alice, Sales Administration, France
Alice joins us to run sales administration for France. Her job is to make sure what we build actually reaches the shops and the riders on the other side of the border, on time and in the right sizes.

Arnaud, Marketing Coordinator
Arnaud isn't new. He spent last season with us as an intern, and he's back full-time. He now runs events, ski tests and partnerships: everywhere Swisscore shows up in person, and everyone we show up with.

Benjamin, Intern for the season
Benjamin is with us for the whole winter. He gets a season to learn how a ski brand works from the inside, and to point out the things we've stopped noticing. 

The team is complete

With Alice, Arnaud and Benjamin on board, the roster is full. Some of us go way back. Some just walked in. Same crew.

Where we're headed

Swiss freeski has never been short on riders, terrain or stories. What it's been missing is someone saying it out loud.

That's the job this winter: put Swiss freeski where it belongs, at the top of the scene. We won't do it by claiming it. We'll do it by riding, building and showing up.

The season is officially open. Now we wait for snow. It always shows up.