Following the unveiling of our new identity in late summer 2023, we continue on this path of renewal by introducing a new range dedicated to the slopes. To enrich our collection, we are thrilled to introduce the REVOLUTION series.
Back on the piste
Winking at our origins as a freeski company and in harmony with our renewed identity, we are excited to present the exclusive launch of our new REVOLUTION series.
At Movement, we already have a history with on-piste skis. However, we have chosen to reinvent ourselves with a different ski, versatile and innovative. The REVOLUTION is a precise and maneuverable ski, suitable for both experienced skiers and beginners.
"The idea of returning to the pistes has been on our minds for some time. In recent seasons, our focus has been mainly on improving our existing ranges, whether in terms of construction or design, to match our new identity. Now that we have established this foundation for the collections to come, we wanted to create something completely new so that the freeski range is fully represented at Movement."
- Damien Schnorhk, Marketing & Communication Manager at Movement
Unique Aspects of the REVOLUTION
The REVOLUTION series is above all an exciting blend of precision and maneuverability. It has been designed for dynamic and creative freedom of movement. This all-mountain ski range redefines the on-piste experience.
Carvers and playful, these 88 mm skis feature a rocker and short turning radius, offering unparalleled agility and responsiveness. As maneuverable on groomed slopes as on ungroomed terrain, the REVOLUTION series is a ticket to endless fun at the resort. The preview model, measuring 173 cm with a 14.5 m radius, perfectly embodies this spirit of performance and enjoyment.
"The REVOLUTION series embodies the perfect alliance between cutting-edge technology and the elegance of craftsmanship. Featuring a specially designed shape, this ski redefines the standards of all-terrain skiing with precision, performance, and style."
- Alexandre Pittet, Product Manager
Premiere Launch
Although part of the 24/25 collection, the idea was to launch this series as a preview. Since the release of this ski is completely new and unprecedented, it was crucial to make it quickly visible and available. The rest of the collection will be unveiled in September 2024, reflecting the new identity recently established at Movement.
To announce this new range, we undertook to create a captivating universe that would faithfully reflect the essence of this ski. In this endeavor, collaboration with les Portes du Soleil proved indispensable. The goal was ambitious: to produce a video clip that not only captured the essence of speed, creativity, and return to the slopes but did so in a nocturnal context.
Working at night posed a real logistical challenge. Every aspect of the production had to be orchestrated with meticulous precision to ensure that each shot perfectly reflected the energy and excitement that this ski embodies. Despite the technical challenges and necessary adjustments to adapt to limited light, this experience proved to be incredibly rewarding.
In the end, this project turned out to be not only a technical challenge but also a profoundly rewarding and fun experience. We are proud of the final result, a video clip that not only showcases the new ski series but also captures the spirit of adventure and innovation that drives our brand.
Acknowledgments
We would like to express our deep gratitude to our talented filmmakers, Lilian Ménétrier and Victor Pérez Pelayo, whose exceptional work greatly contributed to making this launch of the new series a memorable and remarkable event.
Our thanks also go to les Portes du Soleil domain and the Crosets resort for their invaluable collaboration and indispensable support throughout the filming process. Their contribution was essential to the realization of this video clip, and we are extremely grateful to them for their partnership.
We are truly excited to share this new range with all of you and sincerely hope that it will bring you as much joy and excitement as we had in creating it.
Let the revolution begin!
